Scenario:

The board of directors of your soft drink
company has just listened

to the projected sales report from the marketing department—and it’s not good. Your two main competitors have been outselling you over the last seven months. Something has to be done—and soon.

Assignment:

The task of coming up with a new soft drink has been turned over to your Research and Development (R&D) department. The new drink is ready for production and distribution; all you need is an exciting name and design for the can.

Requirements:

• You must work individually on this assignment.

Materials:
• scratch paper • 4.5" x 8 .5" paper for final design
• pencil or pen • colored pencils or markers
• one empty soda can • tape

Label:
• Think of an exciting name for your new soft drink.
• On the scratch paper, sketch three possible "eye-catching” designs. Remember
Visual impact (how attractive and appealing your design looks) will influence first
time buyers.
• Select the best design and create it in Adobe Photoshop using this SIZE on the 4.5" x 8.5".

• The design, should include all of the following
• ingredients
•bar code
• canning authority (canned under the authority of your name).
• Finished label should be taped around an empty soda can

Presentation:

A 2 to 3 minute oral presentation of your product. Include the following information.
• Explain what shapes and colors seem to be the most eye catching.
• Explain how and why you choose this design for your soda.

• Develop a sales slogan for your soda

This Idea is Canned

Scenario:

Assignment:

Requirements:

• Develop a sales slogan for your soda